Branding & Identity Systems 2022  Advisor Becca Leffell Koren Spiral Bound 4.25” x 8.5” Booklet, 3.5” x 2” Business Cards, A2 Poster

Branding system for a conditional design exhibition featuring Takashi Horisaki and Luna Maurer. Brought from iteration to fruition with careful consideration of form and intention.

The system is grounded on a grid lock up of geometric elements, meant to abstract the materiality of Horisaki’s scuptural practice. The logo itself playa on the conditional nature of the exhibition, with its ability to take on a multitude of identites with different word endings (i.e. conditional, community, collection).

The booklet is composed of a collection of paper textures and weights, further extended the collected nature of the system. The less opaque pages allow collected shapes to be translated onto the following spreads.